Redken is a global leader in professional hair care products and services. Beginning in 1960, Redken revolutionised the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products. Their commitment to formulate scientifically superior products for the global salon community continues, as does their awareness of fashion, street trends and the needs of modern hair.

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